Break through the noise and
establish a strong presence in you field
In a world overflowing with information and rapid changes, standing out and being recognized is a formidable challenge. I am dedicated to helping organizations break through the noise and establish a strong presence in their respective fields.
With years of experience in development communication, I have honed my expertise to capture attention and promote specific themes effectively. I have a proven track record of designing and implementing visibility strategies that resonate with target audiences and elevate brand recognition.
Example: the ECOFISH programme
Video presentation
Success Story:
The ECOFISH Programme
One of our standout achievements is our work with the ECOFISH program. Launched in 2020, this initiative aimed to promote sustainable fisheries in Eastern Africa, Southern Africa, and the Indian Ocean region. By leveraging a strategic blend of visibility initiatives, HorizonChange members helped ECOFISH become a leading authority in its field.
Key Results:
Being the reference for sustainable Fisheries in Africa
> Search Engine Leadership: By 2023, ECOFISH became the top search result for "sustainable fisheries Africa," establishing its digital presence as a go-to resource for information. > Media Presence: The program saw a threefold increase in media coverage between 2020 and 2022, significantly boosting its visibility and outreach. > Website Traffic: In 2023, the ECOFISH website attracted over 1,200 monthly visitors, showcasing the growing interest and engagement with the program.
Approach:
A comprehensive approach including various tools
Achieving these results required a comprehensive approach, including: > Brand Identity Creation: Developed a strong visual identity for ECOFISH that set it apart and ensured consistency across all platforms. > Visibility Guidelines Development: Crafted and disseminated visibility guidelines to maintain brand consistency and optimize communication efforts. > Launch Event Coordination: Organized a high-impact event to officially launch the program, generating buzz and excitement. > Material Design and Distribution: Designed over 2,000 pieces of visibility and informational materials, ensuring widespread reach and accessibility. > Consistent Branding: Emphasized the program's visual identity across all initiatives to create a cohesive and recognizable brand. > Digital Platform Management: Enhanced the program's online presence through effective SEO strategies and engaging content to boost search engine rankings and maintain an active online community.
